Patricia VanLester had her eye on a $29 DVD player, but when the siren blared at 6 a.m. Friday announcing the start to the post-Thanksgiving sale, the 41-year-old was knocked to the ground by the frenzy of shoppers behind her.

“She got pushed down, and they walked over her like a herd of elephants,” said VanLester’s sister, Linda Ellzey. “I told them, ‘Stop stepping on my sister! She’s on the ground!”‘

Ellzey said Wal-Mart officials called later Friday to ask about her sister, and the store apologized and offered to put a DVD player on hold for her. … “We are very disappointed this happened,” Burk said. “We want her to come back as a shopper.”

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